Portal de Molina de Segura
www.portaldemolina.com
| To spread and show its support to the commercial premises of the municipality | The priority of the campaign is to make the population aware of the importance of shopping in local stores, to boost all those businesses that, due to the COVID-19 pandemic, had to temporarily closeThe Molina de Segura City Council, through the Department of Commerce, has launched an advertising campaign, Molina Compra Segura, to support the commercial and hospitality fabric of the municipality, where the values ??of local commerce are highlighted. Molina Compra Segura is a campaign contracted by the City Council that consists of the dissemination and positioning on Social Networks, such as Facebook, Instagram, Twitter or Google Display, recording and publication of videos, broadcasting of spots on 7 Television, billboards on billboards in locations strategic, support with public address, radio spots, mupi posters and placement of vinyl of the campaign on Line 22 of Latbus. The making of the video has brought together relevant personalities from Molina de Segura such as Diego Cantero, Antonio Hidalgo, Virginia Martínez and Marienca Fernández, among others, as well as the owners of various establishments, with the aim of transferring the added value of the commerce of proximity and encourage customers to shop at their premises.
The priority of the campaign is to make the population aware of the importance of shopping in local stores, to boost all those businesses that due to the pandemic had to temporarily close. With this campaign we want to promote local consumption, prioritizing purchases in small shops and restaurants in the municipality, which are the maximum revitalizers of the environment and the main generators of employment, both direct and indirect.
As great advantages of local commerce, the campaign highlights proximity, daily life and the emotional bond that is established between merchants and customers, as well as the values ??of experience and specialization of these establishments. According to the Councilor for Commerce, Andrés Martínez Cervantes, "buying or consuming in establishments in Molina de Segura is the best way to invest in our municipality, to generate employment and activity on our streets, as we are investing in our neighbors, in our countrymen, with what we all earn.
In addition, our merchants are the first to comply with the preventive measures against COVID-19, so we can enjoy a calm, safe and personalized purchase, in contrast to large shopping centers.
"
Source: Ayuntamiento de Molina de Segura
Privacy policy
- Legal notice
- Cookies