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The Commercial Revitalization Plan Molina de Segura, conducted from the city of Molina de Segura, through the Department of Trade and Crafts, in collaboration with the Open Shopping Centre (CEC) of Molina de Segura and the Association of Entrepreneurs and Vega Media Merchants (ASEMOL) has been presented at a press conference Tuesday June 19 at the Municipal Plenary Hall.

The event was attended by the Mayor of the town, Eduardo Contreras Linares, Minister for Universities and Research Company in the Region of Murcia, Jose Ballesta Germain, Director General of Trade and Handicrafts, M ª Dolores Alarcon Martinez, Councillor of Commerce and Craft, Jose Angel Alfonso Hernandez, President of CCA, Juana Martinez Carbonell, and the President of ASEMOL, Diego Nicolas Gil.

Both ASEMOL as the CCC have signed their commitment to the Commercial Revitalization Plan.

This initiative intends to carry out promotion and trade support molinense, with a global vision of the role of trade as job creation and economic engine, with community facilities and structuring element of urban centers.

The main objective of this Plan is the commercial promotion of Molina de Segura, knowing the variables to develop communication actions and management to provide benefits to merchants of this area.

For this reason, it is collected and Planning Objectives of the Shares, that given the current situation, states:

ACTIONS OF SUPPORT TO THE DEALER, to enhance the buying habits of consumers in the shops of Molina de Segura, with actions that reinforce the visual identity with a common image: training for workers / as, loyalty promotions, advertising with a common corporate image , elimination of bureaucratic barriers, and promotional and commercial revitalization.

CUSTOMER SERVICE ACTIONS, so to enhance the buying habits and encourage the client to go to the shops in the town.

To this end, managed to improve parking services and information for local businesses with support from the municipal website.

Also use the local corporate brand under the slogan KNOW thrill, with the Lady de Molina as common image for advertising elements are made by the council and traders, through brochures, guides, posters, bags, which can serve showcase to showcase the best of their facilities and boost the sector, given the difficult situation.

Source: Ayuntamiento de Molina de Segura