Portal de Molina de Segura
www.portaldemolina.com
The Department of Commerce of the City of Molina de Segura and the Association of Commerce and Professionals COM-PRO, with the collaboration of CaixaBank, launch the Christmas Campaign 2017 THE MOLINA DE SEGURA SHOPS YOU WANT TO GIVE 4,000 €.
Buy, Scratch and take home this Christmas in the shops of Molina de Segura.
The initiative was presented at a press conference on Tuesday, December 12, at the Molinense City Hall, by the Mayor of Molina de Segura, Esther Clavero Mira, the President of COM-PRO, Antonio Lozano Sánchez, the Councilor for Commerce, Concepción Orenes Hernández, and the Vice-president of COM-PRO, Jesús Palazón Llorente.
In the same act has proceeded to the signing of the agreement between the City Council and the COM-PRO Association, for the promotion of trade, through the Christmas Campaign 2017.
"We have invited local businesses to participate in all the actions that will be carried out, in order to stimulate and encourage purchases in local commerce, in these upcoming dates where consumption increases by the Christmas party" , explains the Councilor for Commerce, Concepción Orenes.
In this call participate 100 shops, which will distribute cards with scratches for the purchase in their establishments, being able to get prizes of up to € 500 and large discounts, to be redeemed in the shops of the town, from next December 14 and until January 5, 2018.
COM-PRO will have the prizes to spend in shops, which will be delivered on January 13, at 12.00, in the Plaza de España:
- 1 voucher worth € 500 (valid for 60 days).
- 1 voucher worth € 200 (valid for 60 days).
- 46 vouchers worth € 50 (valid for 60 days).
- 50 tickets for the concert of The Secrets, valued at € 1,000.
- Discounts on shops redeemable until January 5.
In the event that a winner does not pick up his prize or does not accept it, the association will donate it to a charity.
All the establishments participating in the campaign are registered in the same through the COM-PRO Association, who will manage the prizes, sponsor, etc., in collaboration with the City Council.
All information about the campaign will be communicated through the web pages www.molinadesegura.es and www.compromolina.com.
According to the Councilor for Trade, "the City Council has attended this year requests from merchants, regarding the advancement of the Christmas Campaign on December 1, with the lighting of lights and other activities, as well as support in this campaign in in terms of media outlets, concert tickets, street entertainment activities and the installation in the participating shops of floral decoration at the door, such as embellishment, Christmas atmosphere and incentive to walk and shop. "
The objective of the agreement signed between the City Council and the COM-PRO Association, for the promotion of trade, through the Christmas Campaign 2017, is to promote the development of trade and strengthen collaboration between the Molina de Segura City Council and the sector commercial, establishing a framework of consultation and information that allows the distribution of the available resources of the different Public Administrations for the strengthening and increase of the sales in the municipality with the approach of the consumer.
The Department of Commerce, along with the COM-PRO Association, presents the second edition of the Christmas campaign due to the great success obtained in the previous call.
The campaign is organized in collaboration with shops and some catering establishments in the city that have adhered to it.
Registration is channeled through the COM-PRO Association.
The Christmas Campaign consists of:
Scratch with prizes.
Advertising of the same and of the establishments that participate.
Animation activities, parades, children's playroom, theater, music, etc.
Prizes, cash and other products of the participants.
Decorative elements for the door of the establishments.
Advertising in commerce platforms and social networks.
Poster of Black Friday.
Giant roscón in the commercial zone, with participation of confectioneries.
End of Campaign Party with participating establishments and giveaway gifts, on January 13.
The City Council is committed to:
Call for the campaign by letter distribution, to local businesses, to make known it, under the conditions proposed by the Association, agreed by the partners, both contributions of the campaign as a fee established by the Association.
Management of the premises for meetings with participating premises.
Coordination of awards of the Association.
Supervision and correction of campaign advertising.
Announcement of the Campaign on the municipal website.
Conducting a press conference for the presentation of the campaign, with its corresponding press release.
Realization and placement of two banners.
Radio advertising with 30 wedges.
Inclusion of the activity in the program of the Christmas holidays 2017.
Promotion and dissemination of the activity by the means reached by the City Council.
Christmas floral decoration in the participating establishments, under the conditions agreed by the Association.
Organization of the raffle gifts given by the shops and awards ceremony.
For its part, COM-PRO is committed to:
Search for prizes for the campaign in order to finance the activity, get commercial discounts for purchase volume for customers and obtain gifts to draw among the participants.
Establish criteria for participation in the campaign (gifts, number of participants, registration fee, etc.).
To establish the commercial commitments to be fulfilled by the participating premises.
Selection of applications submitted, according to criteria of quality and degree of compliance with the commitments set in previous editions.
Denial of those that are considered.
Choice of the design of the campaign, supervision and coordination of the realization and distribution of the scratches and poster.
Source: Ayuntamiento de Molina de Segura
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