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The ECOMERCADO campaign "For a responsible market" collected during the last semester of 2016 a monthly average of 1,650 kg of cardboard (12/01/2017)

The Councils of Environment and Markets of the Municipality of Molina de Segura resume this Saturday January 14, with the distribution of informative leaflets among the merchants of the weekly market that is installed in the Park of the Company, the campaign "For a Responsible Market ", An initiative that during the last six months of 2016 collected a monthly average of 1,650 kg of cardboard, which can mean a recovery of around 20 tonnes during the year.

If these levels of cardboard recovery are maintained, it will be possible to avoid the consumption of about 60 tonnes of wood and the emission into the atmosphere of 18 tonnes of CO2.

These results would represent an annual increase of 16.3% on the paper-board obtained by the door-to-door system in the municipality for 2017, compared to the amount collected in 2015.

The Councilor for the Environment, Purification Carbonell Capel, explained that "the City, given these good results, has considered it appropriate to transfer all these data to sellers, translating them into environmental benefits and thank them for their involvement. With which we intend to consolidate and improve their collaboration ".

The ECOMERCADO campaign "For a responsible market", aims to convey that, with the separation and deposit in the indicated places of the carton containers, the recovery and recycling of this material is achieved, avoiding that it goes to the landfill, which implies a better Use of resources and an environmental benefit for society, facilitates the City Council to meet its objectives in the area of ​​selective collection of waste and also the work of cleaning services.

The informative triptych of the campaign, which will be shared on Saturday, January 14, between merchants, specifies that for the consolidation and improvement of this service it is necessary to comply with simple rules that guarantee the separation and deposit of the carton in the form and places indicated For later collection.

The brochure will be distributed by the municipal inspectors, who will visit all the market vendors to offer information about the service, get their involvement and resolve any questions they may have.

The edition of this brochure has been financed through the funds ceded to the City of Molina de Segura for the development of communication actions within the existing agreement between the Autonomous Community and ECOEMBES.

In addition it counts on the collaboration of Sercomosa and Traperos of Emmaús.

The Department of Environment and Markets launched in July 2016 this service in the market on Saturdays with the aim of recovering the cartons that are generated, in order to increase the quantities of selective collection of this fraction .

Its implementation was intended to complete the door-to-door collection that is already lent to commercial establishments.

In the municipality of Molina de Segura, 6 markets located in different districts and districts of the municipality are installed weekly.

The most important is the one that takes place on Saturday mornings in the center of the town.

In this market, which has a linear extension of 1,050 meters, 400 vendors are installed, which according to the sales product are classified as follows: 34% of fruit and vegetable stalls, 44% of sewing and 22% of other products ( Footwear, food, cosmetics, costume jewelery, pickles, plants, etc.).

The services of cleaning and collection of waste show the presence of large quantities of carton packs which, due to being deposited mixed with other types of waste, was very difficult to recover.

After carrying out a study of the situation, from the City Council it was considered necessary to implement a series of measures that would allow this recovery.

For its implementation was essential the collaboration of the vendors in the time of separating and deposit the containers properly.

To obtain this collaboration and to know their opinion, a survey was carried out among the merchants, opinions that were taken into account in the face of the organization of the service.

After analyzing all the information gathered, the collection of cardboard packaging was launched in the weekly market on Saturdays on July 9, 2016, offering previous information to the vendors, requesting their collaboration and with instructions and recommendations for the Correct use of the service.

The Department of Environment and Markets are working to extend the service to the rest of weekly markets that are developed in the municipality, also incorporating them to the selective collection.

Source: Ayuntamiento de Molina de Segura

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