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What are the fears of millennials on Halloween? (31/10/2019)

We have all felt fear when watching a movie, staying in the dark or walking along a narrow street late at night.

However, fears evolve with the generations and if today we asked a millennial about his main fears we would get other answers.

This is the reason that has led Fini Golosinas, a leading company in the sector during this celebration and has increased its sales by 6.8% in both volume and value, to launch a campaign that aims to sweeten the main fears of millennial consumers and make it go viral on social networks coinciding with Halloween.

This action is accompanied, as is tradition, the launch of several brand classics exclusive to Halloween.

In the first place, the brand has the Teri Calabaza Terrorifica in a 200g format, according to the occasion, which contains different themed references individually wrapped.

On the other hand, they launch the Fini Scary Box, in a 99gr format with a coffin shape, which is full of goodies for all tastes and also 100% gluten free.

In addition, at this time the Scary Party assortment is never missing, a unique assortment for Halloween in a 200gr format.

As a novelty this year, Fini Scary Mummy is launched, a new version of 88gr that will leave you mummified.

Thus and pulling humor, Fini will get more of a smile to one of the young people to whom his campaign is directed to feel identified with the messages and fears.

"That they leave you a nude in sight", "take two hours watching videos and realize that you do not have Wi-Fi enabled" or "being in stalker mode and that you miss a like", will be some of the messages that will frame this viral action

Messages that although many leave us with a poker face, unite a whole generation, more than ever on Halloween.

The action, which will be launched on October 28, 29, 30, 31, is a clear nod from the candy company to consumers of a key age range for the brand, with which Fini also returns to Show your most sarcastic, transgressive and thug side.

The streets of Madrid will be filled with messages and millennial fears to celebrate Halloween and attract the attention of a whole generation.

Source: Agencias

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