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Ecovidrio launches a campaign to promote the recycling of glass containers through sport in molina de Segura (28/10/2019)

The objective is to associate the sport of basketball with the recycling of glass containers and the care of the planet

The citizens' effort will be rewarded with the reform of a municipal track with recycled glass

Molina de Segura, October 28, 2019. Ecovidrio, the non-profit entity responsible for managing the recycling of glass container waste deposited in containers throughout Spain and the Government of the Region of Murcia, with the collaboration of the Basketball Federation of the Region of Murcia, and the participation of the City of Molina de Segura have launched a new campaign that seeks to relate healthy lifestyle habits, such as sports, with other healthy habits for our planet, How is glass recycling.

The objective of this initiative is to increase the amounts of glass containers that are collected in the igloos to recycle, raising awareness of the importance of recycling, while promoting the practice of basketball and the values ​​that this sport has associated as are the companionship and collaboration, teamwork.

To achieve this, Ecovidrio and the Autonomous Community have devised a campaign that will be carried out in the 12 most populated municipalities of the Region from today, until next December and will consist of the distribution of five original igloos in the form of a ball of Rotating basketball in the most central areas of three municipalities every week.

In this first week, the municipalities to which this street marketing action will arrive, as part of the campaign, will be those of Murcia, Alcantarilla and Molina de Segura.

At the end of the campaign, the municipality that has collected more glass containers in these particular igloos and has spread the campaign better, will be rewarded with the reform of one of its municipal tracks with recycled glass material, the first of these characteristics that will be in the region.

Basketball is a sport where teamwork, coexistence and solidarity are fundamental.

These are values ​​shared by recycling, where only among all of us can we preserve the environment and save the planet.

The campaign was presented this morning in Murcia, by the Minister of Agriculture, Antonio Luengo Zapata, the Councilor for Municipal Services of the City of Molina de Segura, Sandra Díez Calderero, and the Ecovidrio Zone Manager, Roberto Fuentes Catalán, accompanied by representatives of the 11 municipalities participating in it and the president of the Basketball Federation of the Region of Murcia, Juan Carlos Hernández González.

During the next weeks, this campaign will be extended to the municipalities of Murcia, Alcantarilla, Cartagena, Lorca, Torre Pacheco, Águilas, Cieza, Yecla, San Javier, Totana and Mazarrón.

As the final touch of the campaign and once the works of the winning track are finished, in December the presentation of the awarded municipality will be carried out, as well as the renovated track with recycled glass containers.

Glass recycling data in the municipality of Molina de Segura

According to the latest available data for 2018, the citizens of Molina de Segura recycled a total of 1,223 tons of glass containers.

This means that each inhabitant recycled an average of 17 kg of glass per inhabitant.

As for the rate of containerization, Molina de Segura has a total of 363 containers installed, so there is one container for every 195 inhabitants.

About Ecovidrio

Ecovidrio is the non-profit entity responsible for managing the recycling of glass packaging waste in Spain.

In 1997, after the approval of the Packaging and Packaging Waste Act in 1997 and the start of its operations in 1998, it became the managing entity of a recycling model that guarantees a complete service and to which all citizens have access .

In terms of financing, 8,000 packaging companies make possible, with their contribution through the green dot, the recycling system.

Ecovidrio's work stands out for guaranteeing high-quality recycling through the container, strengthening containerization and collection infrastructures, investing in plans and resources aimed at increasing the recycling of glass containers in the hospitality industry, mobilizing citizens through awareness campaigns and promote the prevention and ecodesign of packaging.

In the last two decades, the Ecovidrio system has allowed the exponential growth of the recycling rate from 31.3% in the year 2000 to 76.5%, according to the entity estimates for the year 2018.

The recycling of glass containers is a fundamental element to contribute to sustainable development, promote the transition to the circular economy and fight against climate change.

In addition, the recycling of glass containers is an activity that supports the fulfillment of the 2030 Agenda and the Sustainable Development Goals, specifically, results in the objectives (11) Sustainable cities and communities, (12) Responsible production and consumption and (13) Action for the weather.

Source: Ayuntamiento de Molina de Segura

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